Steps for Spicing Up Somnolent Speeches
Shanghai Daily (Shanghai, China)
June 27, 2006
There is a new approach proposed by
Stephen Denning, a knowledge-management consultant. He challenges the traditional business speech that's based largely on analytical thinking, dry facts and figures.
Instead, he says well-scripted, well-constructed stories can help people to transform numbers, research and analysis into compelling, motivating images.
"When I saw how storytellers could hold an audience totally engrossed, I could see that this capacity is what managers often lack when they present brilliant plans that leave audiences dazed and confused," said Denning in his new book entitled the "Leader's Guide to Storytelling."
"Analysis might excite the mind but it hardly offers a route to the heart."
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