Published by The Advocacy Committee of the
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Moral of Story is that Stories Build Morale

Seattle Times (Seattle, WA) , November 17, 2004


Doug Walker, the chief executive officer of WRQ, has been telling stories at his software company since he co-founded it more than 20 years ago.

"We need people to be motivated about coming to work, and storytelling helps us do that," Walker said. "Having a strong team is your competitive advantage. And if we lose that, we lose our business."

Walker's stories are among several featured in a new book about corporate storytelling, Around the Corporate Campfire: How Great Leaders Use Stories to Inspire Success. Written by Evelyn Clark, a consultant and corporate storyteller, the book showcases stories from companies including FedEx, Costco, Nike, Northwestern Mutual and 3M.

Subjects Covered: business

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