Moral of Story is that Stories Build Morale
Seattle Times (Seattle, WA)
November 17, 2004
Doug Walker, the chief executive officer of WRQ, has been telling stories at his software company since he co-founded it more than 20 years ago.
"We need people to be motivated about coming to work, and storytelling helps us do that," Walker said. "Having a strong team is your competitive advantage. And if we lose that, we lose our business."
Walker's stories are among several featured in a new book about corporate storytelling, Around the Corporate Campfire: How Great Leaders Use Stories to Inspire Success. Written by
Evelyn Clark, a consultant and corporate storyteller, the book showcases stories from companies including FedEx, Costco, Nike, Northwestern Mutual and 3M.
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