Published by The Advocacy Committee of the
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Storytelling That Moves People

Harvard Business Review, June 1, 2003

Summary:

Robert McKee, the world's best-known screenwriting lecturer, presents his case that compelling stories communicate and persuade much more effectively than PowerPoint slides and memos.

Storytelling can be used not only for communication purposes but also for effective leadership, changing organizational behavior, power and influence, public relations, and sales and marketing.

Subjects Covered: business


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