Published by The Advocacy Committee of the
National Storytelling Network logo


Tall Tales: Storytelling as a Management Tool -- Nothing motivates people like a story

Computerworld, May 10, 2004


Knowledge management expert Stephen Denning shares his experiences using storytelling while working at the World Bank. In addition, he answers questions re. how storytelling can be effective in Information Technology (IT) businesses:

  • How do stories succeed in moving people to action where logic and analysis fail?

  • How would an IT leader use a story to spark action?

  • Another high priority in IT is fostering collaboration. What's an example of how a story could help a project team jell?

  • IT isn't known for loquacious folks. Can introverted, analytical people become good storytellers?

Subjects Covered: business

Home / Business / Digital Storytelling / Diversity / Education / Healing / Medicine / Personal Storytelling / Storytelling Festivals                 National Storytelling Network logo

If you know of articles which should be included in this collection, please email them to