The articles below describe various uses of storytelling and business, including:

• how the National Institute for Occupational Safety and Health is using storytelling as part of their effective safety training

• how knowledge management expert Stephen Denning used storytelling at the World Bank

• how Kaiser Permanente, Intel, Nestle, Lufthansa, and Samsung are using storytelling for innovative long range planning, marketing and product redesign.

• corporate diversity-training sessions for organizations including Blue Cross and Blue Shield and the University of Minnesota's School of Architecture

1. It Was Like a Fever: Storytelling in Protest and Politics Canadian Journal of Sociology Online (Peterborough, Ontario, Canada), July-August 2007

2. Storytelling With High Tech The National Law Journal (New York, NY), June 12, 2007

3. Storytellers Tackle Modern Woes with Old Tales Reuters.uk (UK), May 24, 2007

4. How Ritz-Carlton Maintains its Mystique Business Week (USA), February 13, 2007

5. Sales Through Storytelling webpronews.com (Lexington, KY), August 22, 2006

6. The Best Way To Teach Kids About Money The Wall Street Journal (New York, New York), July 16, 2006

7. Steps for Spicing Up Somnolent Speeches Shanghai Daily (Shanghai, China), June 27, 2006

8. Storytelling Workshop Helps Future Lawyers Hone Critical Skills Pittsburgh Post Gazette (Pittsburgh, PA), July 4, 2005

9. Preaching or Teaching: The Use of Narrative in Safety Training Occupational Hazards (Cleveland, OH), April 13, 2005

10. Workshop Targets Non-profits Whistler Question (Whistler, British Columbia, Canada), March 17, 2005

11. Multi-Story Résumé, Higher Profile BusinessWeek (USA), February 2005

12. The Power of Storytelling California Job Journal (Sacramento, CA), January 29, 2005

13. Storyteller Shows Health Officials a New Way to Communicate with Alaskans Anchorage Daily News (Anchorage, Alaska), December 7, 2004

14. Moral of Story is that Stories Build Morale Seattle Times (Seattle, WA), November 17, 2004

15. A Martian Tale for Earthlings Chicago Tribune (Chicago, IL), October 10, 2004

16. Tales From Beyond the Cities The New Zealand Herald (Auckland, New Zealand), September 30, 2004

17. Indian Art of Storytelling Seeps into Boardroom USA Today, September 19, 2004

18. Storytelling Makes a Comeback in an Unlikely Place Wisconsin Technology Network, September 13, 2004

19. Tall Tales Told at Civic Center Arizona Sentinel, August, 2004

20. Across the Land, Plots are Thickening LA Times, July 29, 2004

21. Storytelling Can Be a Powerful Leadership Tool Seattle Post-Intelligencer, July 12, 2004

22. The Power Of Design; IDEO Redefined Good Design By Creating Experiences, Not Just Products Business Week, May 17, 2004

23. Tall Tales: Storytelling as a Management Tool -- Nothing motivates people like a story Computerworld, May 10, 2004

24. Telling Tales Harvard Business Review, May 1, 2004

25. Every House Tells a Story The Christian Science Monitor, March 31, 2004

26. You Can Be a Great Storyteller USA Weekend.com, January 18, 2004

27. Even in a High-Tech World, Storytellers Can Still Spin a Good Yarn Chicago Tribune Online Edition, July, 2003

28. Promoting Diversity Through Storytelling Career Journal from THE WALL STREET JOURNAL, July, 2003

29. Storytelling That Moves People Harvard Business Review, June 1, 2003

For more information about the uses of storytelling in business, see Storytelling in Organizations, a Special Interest Group of the National Storytelling Network.

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