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Business Articles

"A big part of a CEO's job is to motivate people to reach certain goals. To do that, he or she must engage their emotions, and the key to their hearts is story."
-- Robert McKee, Harvard Business Review, June 2003


Here's Peter Guber, chairman and CEO of the Mandalay Entertainment Group, explaining how to establish an emotional connection with any audience via purposeful storytelling. See The Four Truths of the Storyteller for more information.

The articles below describe various uses of storytelling and business, including:

For more information about the uses of storytelling in business, see:

  1. This is your brain on communication TED Conferences (New York, NY), February, 2016

  2. Why Data Storytelling Is So Important The Wall Street Journal (New York, NY), October 9, 2015

  3. Why positive storytelling matters to transportation (Washington, DC), June 23, 2015

  4. 11 Ways Remarkable Storytellers Create New Worlds Time Magazine (New York, NY), June 10, 2015

  5. The resurgence of the storyteller The Hindu Business Line (Chennai, India), March 12, 2015

  6. Stories Triggered The Measles Outbreak, And Storytelling Can Stop It Forbes (Jersey City, NJ), February 3, 2015

  7. Showcasing Your Strategy Through Storytelling Probono Australia (Melbourne, VIC, Australia), January 22, 2015

  8. Storytelling Your Way to a Better Job or a Stronger Start-Up New York Times Magazine (New York, NY), December 12, 2014

  9. Why Your Brain Loves Good Storytelling Harvard Business Review (Cambridge, MA), October 28, 2014

  10. Scientists Study Why Stories Exist Wall Street Journal (New York, NY), April 4, 2014

  11. Tap the Power of Storytelling Forbes (Jersey City, NJ), January 4, 2014

  12. To Persuade People, Tell Them a Story The Wall Street Journal (New York, NY), November 9, 2013

  13. Businesses Can Connect Through Storytelling The Salt Lake Tribune (Salt Lake City, UT), July 29, 2013

  14. A Twist in the Tale The Hindu (Chennai, India), July 6, 2013

  15. A Different Kind of (Business) Storytelling Savannah Now (Savannah, GA), February 19, 2013

  16. Entrepreneurs Who Master Storytelling Win More Forbes (New York, NY), January 25, 2013

  17. The Heart of Storytelling: The American Red Cross Lets Real People Tell Their Stories Co.Create, Fast Company (New York, NY), December 18, 2012

  18. Tips for Lawyers on Persuading Through Storytelling (New York, NY), July 10, 2012

  19. Not Just for Bedtime, Marketers Corner the Market on Storytelling Forbes (New York, NY), June 27, 2012

  20. Seven Tips in Digital Storytelling From the New York Times and CNN (Brighton, East Sussex, UK), May 31, 2012

  21. Nine Steps to All the Power You'll Ever Need Forbes (New York, NY), April 15, 2012

  22. Storytelling to Help Your Career CNN (Atlanta, GA), June 29, 2011

  23. The Psychological Power of Storytelling Psychology Today (New York, NY), January 16, 2011

  24. Telling Stories: Creating Community One Story at a Time Tucson Citizen (Tucson, AZ), March 2, 2010

  25. Enter the World of Storytelling ExpressBuzz (Chenai, India), February 10, 2010

  26. Why Right-brainers Will Rule This Century (Atlanta, GA), May 7, 2009

  27. Social Media Experience at Mayo Clinic Fast Forward the Blog, January 27, 2009

  28. The Secrets of Storytelling: Why We Love a Good Yarn Scientific American Mind (New York, NY) , September, 2008

  29. 5 Tips for Telling Better Stories New York Times (New York, NY), August 3, 2008

  30. What Your Work Can Teach Kids Wall Street Journal Blogs (New York, NY), June 5, 2008

  31. The Four Truths of the Storyteller Harvard Business Review (Cambridge, MA), December, 2007

  32. When Not To Stick To The Script Forbes (New York, NY), November 2, 2007

  33. It Was Like a Fever: Storytelling in Protest and Politics Canadian Journal of Sociology Online (Peterborough, Ontario, Canada), July-August 2007

  34. Storytelling With High Tech The National Law Journal (New York, NY), June 12, 2007

  35. Storytellers Tackle Modern Woes with Old Tales (UK), May 24, 2007

  36. How Ritz-Carlton Maintains its Mystique Business Week (USA), February 13, 2007

  37. Sales Through Storytelling (Lexington, KY), August 22, 2006

  38. The Best Way To Teach Kids About Money The Wall Street Journal (New York, New York), July 16, 2006

  39. Steps for Spicing Up Somnolent Speeches Shanghai Daily (Shanghai, China), June 27, 2006

  40. Wanted: Master Storytellers The Nonprofit Quarterly (Boston, MA), Fall 2005

  41. Storytelling Workshop Helps Future Lawyers Hone Critical Skills Pittsburgh Post Gazette (Pittsburgh, PA), July 4, 2005

  42. Preaching or Teaching: The Use of Narrative in Safety Training Occupational Hazards (Cleveland, OH), April 13, 2005

  43. Workshop Targets Non-profits Whistler Question (Whistler, British Columbia, Canada), March 17, 2005

  44. Multi-Story Résumé, Higher Profile BusinessWeek (USA), February 2005

  45. The Power of Storytelling California Job Journal (Sacramento, CA), January 29, 2005

  46. Storyteller Shows Health Officials a New Way to Communicate with Alaskans Anchorage Daily News (Anchorage, Alaska), December 7, 2004

  47. Moral of Story is that Stories Build Morale Seattle Times (Seattle, WA), November 17, 2004

  48. A Martian Tale for Earthlings Chicago Tribune (Chicago, IL), October 10, 2004

  49. Tales From Beyond the Cities The New Zealand Herald (Auckland, New Zealand), September 30, 2004

  50. Indian Art of Storytelling Seeps into Boardroom USA Today, September 19, 2004

  51. Storytelling Makes a Comeback in an Unlikely Place Wisconsin Technology Network, September 13, 2004

  52. Tall Tales Told at Civic Center Arizona Sentinel, August, 2004

  53. Across the Land, Plots are Thickening LA Times, July 29, 2004

  54. Storytelling Can Be a Powerful Leadership Tool Seattle Post-Intelligencer, July 12, 2004

  55. The Power Of Design; IDEO Redefined Good Design By Creating Experiences, Not Just Products Business Week, May 17, 2004

  56. Tall Tales: Storytelling as a Management Tool -- Nothing motivates people like a story Computerworld, May 10, 2004

  57. Telling Tales Harvard Business Review, May 1, 2004

  58. Every House Tells a Story The Christian Science Monitor, March 31, 2004

  59. You Can Be a Great Storyteller USA, January 18, 2004

  60. Even in a High-Tech World, Storytellers Can Still Spin a Good Yarn Chicago Tribune Online Edition, July, 2003

  61. Promoting Diversity Through Storytelling Career Journal from THE WALL STREET JOURNAL, July, 2003

  62. Storytelling That Moves People Harvard Business Review, June 1, 2003

  63. How Storytelling Builds Next-Generation Leaders MIT Sloan Management Review (Cambridge, MA), Summer, 2002


For more information about the uses of storytelling in business, see Storytelling in Organizations, a Special Interest Group of the National Storytelling Network.

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If you know of articles which should be included in this collection, please email them to