The articles below describe various uses of storytelling and business, including:

• how the National Institute for Occupational Safety and Health is using storytelling as part of their effective safety training

• how knowledge management expert Stephen Denning used storytelling at the World Bank

• how Kaiser Permanente, Intel, Nestle, Lufthansa, and Samsung are using storytelling for innovative long range planning, marketing and product redesign.

• corporate diversity-training sessions for organizations including Blue Cross and Blue Shield and the University of Minnesota's School of Architecture

For more information about the uses of storytelling in business, see:

• Storytelling in Organizations, a Special Interest Group of the National Storytelling Network

1. A Different Kind of (Business) Storytelling Savannah Now (Savannah, GA), February 19, 2013

2. Entrepreneurs Who Master Storytelling Win More Forbes (New York, NY), January 25, 2013

3. The Heart of Storytelling: The American Red Cross Lets Real People Tell Their Stories Co.Create, Fast Company (New York, NY), December 18, 2012

4. Tips for Lawyers on Persuading Through Storytelling Law.com (New York, NY), July 10, 2012

5. Not Just for Bedtime, Marketers Corner the Market on Storytelling Forbes (New York, NY), June 27, 2012

6. Seven Tips in Digital Storytelling From the New York Times and CNN Journalism.co.uk (Brighton, East Sussex, UK), May 31, 2012

7. Nine Steps to All the Power You'll Ever Need Forbes (New York, NY), April 15, 2012

8. Storytelling to Help Your Career CNN (Atlanta, GA), June 29, 2011

9. The Psychological Power of Storytelling Psychology Today (New York, NY), January 16, 2011

10. Telling Stories: Creating Community One Story at a Time Tucson Citizen (Tucson, AZ), March 2, 2010

11. Enter the World of Storytelling ExpressBuzz (Chenai, India), February 10, 2010

12. Why Right-brainers Will Rule This Century CNN.com (Atlanta, GA), May 7, 2009

13. Social Media Experience at Mayo Clinic Fast Forward the Blog, January 27, 2009

14. The Secrets of Storytelling: Why We Love a Good Yarn Scientific American Mind (New York, NY) , September, 2008

15. 5 Tips for Telling Better Stories New York Times (New York, NY), August 3, 2008

16. What Your Work Can Teach Kids Wall Street Journal Blogs (New York, NY), June 5, 2008

17. When Not To Stick To The Script Forbes (New York, NY), November 2, 2007

18. It Was Like a Fever: Storytelling in Protest and Politics Canadian Journal of Sociology Online (Peterborough, Ontario, Canada), July-August 2007

19. Storytelling With High Tech The National Law Journal (New York, NY), June 12, 2007

20. Storytellers Tackle Modern Woes with Old Tales Reuters.uk (UK), May 24, 2007

21. How Ritz-Carlton Maintains its Mystique Business Week (USA), February 13, 2007

22. Sales Through Storytelling webpronews.com (Lexington, KY), August 22, 2006

23. The Best Way To Teach Kids About Money The Wall Street Journal (New York, New York), July 16, 2006

24. Steps for Spicing Up Somnolent Speeches Shanghai Daily (Shanghai, China), June 27, 2006

25. Wanted: Master Storytellers The Nonprofit Quarterly (Boston, MA), Fall 2005

26. Storytelling Workshop Helps Future Lawyers Hone Critical Skills Pittsburgh Post Gazette (Pittsburgh, PA), July 4, 2005

27. Preaching or Teaching: The Use of Narrative in Safety Training Occupational Hazards (Cleveland, OH), April 13, 2005

28. Workshop Targets Non-profits Whistler Question (Whistler, British Columbia, Canada), March 17, 2005

29. Multi-Story Résumé, Higher Profile BusinessWeek (USA), February 2005

30. The Power of Storytelling California Job Journal (Sacramento, CA), January 29, 2005

31. Storyteller Shows Health Officials a New Way to Communicate with Alaskans Anchorage Daily News (Anchorage, Alaska), December 7, 2004

32. Moral of Story is that Stories Build Morale Seattle Times (Seattle, WA), November 17, 2004

33. A Martian Tale for Earthlings Chicago Tribune (Chicago, IL), October 10, 2004

34. Tales From Beyond the Cities The New Zealand Herald (Auckland, New Zealand), September 30, 2004

35. Indian Art of Storytelling Seeps into Boardroom USA Today, September 19, 2004

36. Storytelling Makes a Comeback in an Unlikely Place Wisconsin Technology Network, September 13, 2004

37. Tall Tales Told at Civic Center Arizona Sentinel, August, 2004

38. Across the Land, Plots are Thickening LA Times, July 29, 2004

39. Storytelling Can Be a Powerful Leadership Tool Seattle Post-Intelligencer, July 12, 2004

40. The Power Of Design; IDEO Redefined Good Design By Creating Experiences, Not Just Products Business Week, May 17, 2004

41. Tall Tales: Storytelling as a Management Tool -- Nothing motivates people like a story Computerworld, May 10, 2004

42. Telling Tales Harvard Business Review, May 1, 2004

43. Every House Tells a Story The Christian Science Monitor, March 31, 2004

44. You Can Be a Great Storyteller USA Weekend.com, January 18, 2004

45. Even in a High-Tech World, Storytellers Can Still Spin a Good Yarn Chicago Tribune Online Edition, July, 2003

46. Promoting Diversity Through Storytelling Career Journal from THE WALL STREET JOURNAL, July, 2003

47. Storytelling That Moves People Harvard Business Review, June 1, 2003

For more information about the uses of storytelling in business, see Storytelling in Organizations, a Special Interest Group of the National Storytelling Network.

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