Story by Story -- Sharing the Human Experience

Published by The Advocacy Committee of the
National Storytelling Network logo
The World Enriched Through Storytelling
 

 

Business Articles

"A big part of a CEO's job is to motivate people to reach certain goals. To do that, he or she must engage their emotions, and the key to their hearts is story."
-- Robert McKee, Harvard Business Review, June 2003

 

The articles below describe various uses of storytelling and business, including:


  1. It Was Like a Fever: Storytelling in Protest and Politics Canadian Journal of Sociology Online (Peterborough, Ontario, Canada), July-August 2007

  2. Storytelling With High Tech The National Law Journal (New York, NY), June 12, 2007

  3. Storytellers Tackle Modern Woes with Old Tales Reuters.uk (UK), May 24, 2007

  4. How Ritz-Carlton Maintains its Mystique Business Week (USA), February 13, 2007

  5. Sales Through Storytelling webpronews.com (Lexington, KY), August 22, 2006

  6. The Best Way To Teach Kids About Money The Wall Street Journal (New York, New York), July 16, 2006

  7. Steps for Spicing Up Somnolent Speeches Shanghai Daily (Shanghai, China), June 27, 2006

  8. Storytelling Workshop Helps Future Lawyers Hone Critical Skills Pittsburgh Post Gazette (Pittsburgh, PA), July 4, 2005

  9. Preaching or Teaching: The Use of Narrative in Safety Training Occupational Hazards (Cleveland, OH), April 13, 2005

  10. Workshop Targets Non-profits Whistler Question (Whistler, British Columbia, Canada), March 17, 2005

  11. Multi-Story Résumé, Higher Profile BusinessWeek (USA), February 2005

  12. The Power of Storytelling California Job Journal (Sacramento, CA), January 29, 2005

  13. Storyteller Shows Health Officials a New Way to Communicate with Alaskans Anchorage Daily News (Anchorage, Alaska), December 7, 2004

  14. Moral of Story is that Stories Build Morale Seattle Times (Seattle, WA), November 17, 2004

  15. A Martian Tale for Earthlings Chicago Tribune (Chicago, IL), October 10, 2004

  16. Tales From Beyond the Cities The New Zealand Herald (Auckland, New Zealand), September 30, 2004

  17. Indian Art of Storytelling Seeps into Boardroom USA Today, September 19, 2004

  18. Storytelling Makes a Comeback in an Unlikely Place Wisconsin Technology Network, September 13, 2004

  19. Tall Tales Told at Civic Center Arizona Sentinel, August, 2004

  20. Across the Land, Plots are Thickening LA Times, July 29, 2004

  21. Storytelling Can Be a Powerful Leadership Tool Seattle Post-Intelligencer, July 12, 2004

  22. The Power Of Design; IDEO Redefined Good Design By Creating Experiences, Not Just Products Business Week, May 17, 2004

  23. Tall Tales: Storytelling as a Management Tool -- Nothing motivates people like a story Computerworld, May 10, 2004

  24. Telling Tales Harvard Business Review, May 1, 2004

  25. Every House Tells a Story The Christian Science Monitor, March 31, 2004

  26. You Can Be a Great Storyteller USA Weekend.com, January 18, 2004

  27. Even in a High-Tech World, Storytellers Can Still Spin a Good Yarn Chicago Tribune Online Edition, July, 2003

  28. Promoting Diversity Through Storytelling Career Journal from THE WALL STREET JOURNAL, July, 2003

  29. Storytelling That Moves People Harvard Business Review, June 1, 2003

 

For more information about the uses of storytelling in business, see Storytelling in Organizations, a Special Interest Group of the National Storytelling Network.


Home / Business / Digital Storytelling / Diversity Training / Education / Healing / Medicine / Personal Storytelling / Storytelling Festivals                 National Storytelling Network logo

If you know of articles which should be included in this collection, please email them to kate@katedudding.com.