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Multi-Story Résumé, Higher Profile

BusinessWeek (USA) , February 2005


Turn your life into short narrative tales of achievement -- and no one will dream of filing that job application in the trash.

We don't generally think of storytelling as a workplace activity. But it is. Often, the most successful salespeople are those who can tell a compelling story that resonates with the customer. In internal selling -- pitching an idea or a budget, for instance -- telling a story is likewise critical.

The human need for stories should be a vital clue to job-hunters, whose résumés often have as much dramatic punch as the back of a cereal box. Your résumé is your marketing brochure, folks. It has to tell your story.

Subjects Covered: business

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