Published by The Advocacy Committee of the
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5 Tips for Telling Better Stories

New York Times (New York, NY) , August 3, 2008


It is well established that being a good storyteller is a useful skill in careers (and not just for journalists and poker players). We need to tell stories all the time — to position ourselves in the job market, to pitch a new business idea to investors, to explain why a failure was actually a success, and so on.

1. Keep it simple.

2. Openings and closings are very important.

3. Be mindful of your story’s spine.

4. Make sure not to alienate your audience.

5. Tell the truth.

Subjects Covered: business

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