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Tap the Power of Storytelling

Forbes (Jersey City, NJ) , January 4, 2014


By Rodger Dean Duncan

No doubt about it, the best speakers are good storytellers. The best writers are good storytellers. The best leaders are good storytellers. The best teachers and trainers and coaches are good storytellers. It might even be argued that the best parents are good storytellers.

While storytelling is not the only way to engage people with your ideas, itís certainly a critical part of the recipe.

Geoffrey Berwind is a professional Storytelling Consultant and Trainer. Heís created storytelling projects for historic sites and provides consulting services for leaders, entrepreneurs, speakers, and companies worldwide. His clients include Historic Philadelphia, Inc., Kennedy Space Center Visitor Complex, UNUM Global IT Leaders, along with thousands of experts in many fields who want to make a deeper impact on their audiences, customers, management teams, and influential stakeholders.

I invited Geoffrey to share with us some of what heís learned about the power of good storytelling by answering the following questions:

  • Why use stories when speaking in a business setting?
  • What role can storytelling play in a speakerís credibility?
  • What kinds of stories could leaders use to influence others?
  • When making a speech, is there an ideal kind of story to begin with?

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Subjects Covered: business

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